Creativity of International Development Strategies and Audit of Entities' Financial Management

Анотація

The article presents the author's vision of the construction of creative international strategies for the development of forms of financial management of business entities. The creativity of behavioural finance in the article is based on the fact that the behaviour of the main shareholder turns out to be irrational, and the decisions made are contrary to the principles of rational behaviour of traditional finance. Therefore, the main factors, problems and conditions for designing of creative development strategies for business entities were identified. The authors singled out the fundamental blocks of financial management based on a creative approach that takes into account the reactions and behaviour of people, the manifestation of their psychological phenomena and sociological features of the society in which financial decisions are made. The originality of the research consists in the substantiation of international financial management strategies based on a creative approach, taking into account the factor of globalization. It was concluded that further practical application of the presented proposals of managing the business entity finances on the basis of behavioural aspects will significantly improve existing financial models and minimize the degree of influence of subjective factors in the different areas of financial management.

Класифікація

Ідентифікатори

Схожі роботи