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The Formation of Effective Communication Strategies for Interaction of Agents of Socio-Economic Development in the Context of Digital Transformations: Methodological Aspect

Oksana PankovaORCIDOlexandr KasperovichORCID

Анотація

The aim of the article is to justify the methodological bases for the elaboration and implementation of effective communication strategies for interaction of agents of socio-economic development, taking into account the impact of digital transformations. In this context, the authors consider the specific features of modern Ukrainian society and the impact of digital transformations on the interaction of agents of socio-economic development, including the negative impact on the processes of communication in society, which significantly limits the possibility of social dialogue in society and, accordingly, requires response from authorities, public, business and the scientific community. It is determined that there is a need to improve the methodological bases of the formation of communication strategies for interaction of agents of socio- 334.021+316.77 JEL Classification: L63 . ., . . - : - .

Класифікація

Домен
Social SciencesPhysical Sciences
Галузь
Economics, Econometrics and FinanceEnvironmental Science
Підгалузь
Economics and EconometricsGeneral Economics, Econometrics and FinanceManagement, Monitoring, Policy and Law
Тема
Labor Market and Education★Economic Issues in UkraineBusiness and Economic Development

Ідентифікатори

DOI: 10.32983/2222-0712-2019-4-200-208

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