ENVIRONMENTAL MARKETING MEASURES IN THE ACTIVITIES OF LOCAL GOVERNMENT

Анотація

A significant amount of garbage in Ukraine, insufficient attention to the formation of conscious attitude of people and enterprises to the environment, especially sorting and forming of wastes actualises the problem of rationalisation of environmental marketing measures in the activities of local government. Environmental marketing performs many tasks due not only to the local self-government responsibility to promote effective development of the region, but also to their social responsibility through the development of public consciousness and raise of the level of the awareness of citizens and entrepreneurs in the field of more responsible attitude to the environment. Environmental marketing measures may help not only to improve the environment in the region, but also will unite the community and contribute to the development of the economy of a specific territorial unit, increase its investment attractiveness, level of life of the citizens and meet their environmental needs. It was figured out that citizens of Ukraine still treat the environment in the irresponsible way, despite of global trend of protection and care of the nature influences Ukrainians. The ecological consciousness of Ukrainians should be extended, especially the collecting, sorting and recycle of garbage. The article provides suggestions on consumer information to form their environmentally conscious behavior on the market, starting from the creation of Telegram bot by local administration (the bot should be individual for each region due to that it contains information on garbage collection points for further recycling, ecoshops etc, which are placed differently in different regions), establishment of contacts with local newspapers and producers of radios with offers for setting a series of articles on the ecology and sorting of garbage. These articles need to provide information to potential consumers about local ecological businesses. It is recommended for local governments to implement environmental initiatives, conduct their environmental actions or festivals, organize a cycle of learning lessons in schools and kindergartens on environmental problems and areas of their solution.

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