THE ESSENCE AND COMPONENTS OF ENSURING STRATEGIC FLEXIBILITY IN THE ENTREPRENEURIAL SYSTEM OF ADAPTIVE MANAGEMENT UNDER CONDITIONS OF UNCERTAINTY

Анотація

The theoretical provisions for generalizing the essence of strategic flexibility as a systemic characteristic of an entrepreneurial system under conditions of uncertainty are developed. Strategic flexibility is interpreted as the enterprise’s ability to preserve internal integrity and the vector of development under the variability of the external environment. The essence of adaptive management as a tool for mitigating the negative consequences of market uncertainty and risks is defined. The differences between strategic flexibility and operational adaptability are specified, manifested in the distinct orientations of managerial decision-making. The manifestations of uncertainty are analyzed through the prism of fluctuations in market conditions and transformations of customer demands. It is proved that under increasing uncertainty, strategic flexibility acts as a key prerequisite for ensuring the viability of the entrepreneurial system. The necessity of developing dynamic capabilities to maintain competitiveness in conditions of rapid change is substantiated. The structure of the components ensuring strategic flexibility is developed, including analytical, resource, and organizational lability. A methodological approach to assessing the analytical sensitivity of an enterprise in identifying significant market trends is proposed. The requirements for building a multi-variant strategic vision based on a scenario approach to the future are formulated. The parameters of resource allocation mobility to enhance the efficiency of capital utilization are identified. The expediency of implementing technological adaptability of business processes as a means of maintaining operational stability is proved. The importance of organizational structure lability for accelerating strategic decision-making processes is argued. The role of dynamic capabilities in shaping target competitive advantages under conditions of turbulence is determined. The means of institutionalizing coordination mechanisms for personnel actions in the implementation of complex project tasks are systematized. The influence of organizational learning and digitalization on the level of intellectual flexibility of the management system is outlined

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