ЕКОНОМІЧНА ДИПЛОМАТІЯ ЯК МЕХАНІЗМ ПУБЛІЧНОГО УПРАВЛІННЯ ДЛЯ ВІДНОВЛЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ УКРАЇНИ

Анотація

The article is devoted to the analysis of the role of economic diplomacy as a mechanism of public administration for restoring the competitiveness of Ukraine in the conditions of hybrid war and global crisis.The authors consider economic diplomacy as a set of actions of the state aimed at protecting and promoting its economic interests in the international space.They define the main functions, principles, methods and tools of economic diplomacy, as well as analyze its advantages and disadvantages for the state.The authors argue that economic diplomacy is an important factor in improving the efficiency of the national economy and its adaptation to modern challenges.They also consider the specifics of economic diplomacy of Ukraine, which suffered significant losses as a result of Russian aggression and needs to develop a new strategy of development.The authors offer recommendations for improving the organization and implementation of economic diplomacy of Ukraine, in particular regarding attracting international assistance, expanding trade and economic relations, deepening economic integration with the EU, resolving economic conflicts and forming a positive image of the country.

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