EVOLUTION OF BUSINESS ACTIVITY: CHANGES AND TRENDS
Анотація
The article analyzes the evolution of the development of entrepreneurial activity, in particular, in the context of trends in digitalization of the economy. Based on the analysis of various stages of development and forms of entrepreneurship, the essence of changes is revealed and features accompanying each separate stage of development of the sphere of entrepreneurial activity are determined. The nature of the impact of digitization processes on the development of entrepreneurial activity has been studied, the key directions of digitization of enterprises, as well as modern challenges and opportunities for success in the digital transformation of modern business structures, have been highlighted. Keywords: entrepreneurship, entrepreneurial activity, forms of entrepreneurship, digitalization, digital platforms.
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