FORMATION OF ORGANIZATIONAL AND ECONOMIC SUPPORT OF CUSTOMER ORIENTATION OF ENTREPRENEURIAL ACTIVITY
Анотація
The theoretical and applied aspects of the formation of organizational and economic support of customer orientation of entrepreneurial activity in the consumer market are studied. It is substantiated that customer orientation is a system-forming factor in the development of enterprises, which ensures the formation of long-term competitive advantages, increased efficiency of economic activity and stability of functioning in the consumer market. The economic essence of customer orientation as an integrated characteristic of an enterprise is revealed, which involves focusing on consumer needs, creating consumer value and developing mutually beneficial relationships with customers. The key elements of organizational and economic support of customer orientation are identified, including managerial, financial, information and innovation components. Approaches to the formation of an effective system for managing customer orientation of enterprises in the consumer market are proposed.
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