IMPROVING THE ORGANIZATIONAL BUSINESS MODEL IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY

Анотація

Abstract. The article examines improvements to the organizational business model amid the economy's digital transformation. It is evident that digitalization changes not only individual business processes but also the overall logic of enterprise management, thereby underscoring the importance of flexibility, adaptability, data analytics, customer orientation, and the integration of digital technologies across all functional areas. The study emphasizes that a modern organizational business model should be considered as a dynamic management system capable of responding to changes in the external environment, transforming internal processes, and ensuring the consistency of strategic, organizational, and operational decisions. Particular attention is paid to the analysis of digitalization directions in the management systems of international agro-industrial companies, including AGCO, Bayer, Bunge, CHS, Dole, LDC, Nutrien, and Syngenta. The comparison was carried out according to such criteria as production, logistics, service, inventory management, quality, sustainability, and customer orientation. It was determined that Bayer, Syngenta, and Nutrien demonstrate a more comprehensive approach to digital transformation, combining digital platforms, data analytics, service support, quality control, and customer-oriented solutions. Bunge, CHS, and LDC are characterized by high levels of digitalization in logistics and inventory management, which align with their roles in global supply chains and trading operations. Dole focuses on quality, traceability, sustainability, and consumer trust, while AGCO demonstrates strong digital development in production, service, and customer support. Based on the integral indicator of transformation effectiveness, differences in the digital maturity levels of the studied enterprises were identified. The highest values were recorded for Nutrien, Bunge, CHS, and LDC, which indicates a more systematic integration of digital technologies into their management systems. It is proven that the effectiveness of improving the organizational business model depends not only on the introduction of individual digital tools but also on their comprehensive integration into the enterprise management system. The practical value of the study lies in its potential to develop an adaptive, digitally integrated, and competitive organizational business model. Keywords: organizational business model, digital transformation, digitalization, enterprise management system, adaptability, digital technologies, business model, customer orientation, data analytics, agro-industrial enterprises.

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