INTEGRATION AND ACCOUNTING AND INFORMATION TRENDS OF THE DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE

Анотація

Shevchuk O.A., Shevchuk N.A., Farion V.Ya., Muravskyi V.V. INTEGRATION AND ACCOUNTING AND INFORMATION TRENDS OF THE DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE Purpose. The aim of this article is to systematize of integrative and information-accounting trends in the development of e-commerce to identify promising directions for improving the accounting and control of electronic trading. Methodology of research. The study employs system analysis, logical generalization, comparative analysis, and a structural-functional approach, which together made it possible to comprehensively reveal the impact of integration and digital transformations on the accounting and control of e-commerce activities. Findings. The development of e-commerce as one of the key drivers of the digital economy is examined, and the decisive role of modern information technologies in transforming electronic trade operations is substantiated. Despite pandemic-related and wartime risks, the Ukrainian e-commerce market continues to demonstrate growth, driven by the expansion of the online customer base and increasing electronic sales volumes. The study establishes that improving the performance of e-commerce enterprises directly depends on enhancing the management system of trade processes, which relies on high-quality, timely, and integrated accounting information. It is substantiated that the digitalization of accounting and control activities creates prerequisites for the development of complex integration processes in e-commerce, where information flows, technological solutions, communication channels, management approaches, and economic models converge. These integration changes contribute to the formation of a cohesive accounting and control system capable of supporting timely decision-making and ensuring stable enterprise performance in a dynamic digital environment. Ultimately, the study concludes that the integration and digitalization of accounting and control processes serve as key mechanisms for optimizing the operations of e-commerce entities, ensuring their resilience to external challenges, and forming the foundation for further development of electronic trade under the global transformations of the digital economy. Originality. For the first time, the study provides a comprehensive identification of integration processes occurring in the sphere of e-commerce, substantiating their impact on the accounting and control system. The research offers a holistic view of integration trends that encompass information interaction among market participants, the convergence of various digital platforms and technologies, the growing significance of communication channels, the alignment of business processes, and the integration of logistics, marketing, financial, and managerial functions, along with the intensification of globalization factors. The proposed conceptual model of the scientific paradigm of e-commerce generalizes these processes and provides a new theoretical approach to understanding the role of digital technologies in the transformation of accounting and control. Practical value. The research results can be used to improve the organization of accounting and control of electronic commercial operations at enterprises of various scales, particularly to enhance the efficiency of e-commerce management through the implementation of modern information technologies that ensure automation, integration, and digitalization of accounting processes. The developed theoretical and methodological approaches enable enterprises to optimize financial performance, improve the quality of management decisions, ensure a higher level of cybersecurity of accounting data, and strengthen the analytical capabilities of the control system. The practical value is also reflected in the fact that the proposed concept of integrating accounting-control instruments provides a foundation for enterprises to adapt to global changes accompanying the development of e-commerce, while supporting the formation of strategies for the continued digital transformation of trade process management. Key words: accounting, integration, control, information technologies, information trends, e-commerce, electronic trade, digital economy.

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