STRATEGIC DIRECTIONS OF SALES MANAGEMENT
Анотація
n the article is considered the main directions of the formation of a marketing sales strategy in the field of retail trade are considered, the main management decisions in this area are analyzed, the forecast paths of the evolution of retail chains and the place of the sales strategy as a functional component in the general system of strategies for the development of retail chains are identified, the main directions of the development of sales strategies in specific industries are presented, the relevance of the omnichannel approach to strategic sales management is substantiated adaptation and use of new technologies and tools for sales channels. Prospects for further exploration are the development of a model for strategic sales management in a crisis and the development of predictive ways of evolution of trade networks.
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