ЦИФРОВІЗАЦІЯ ЯК ОСНОВА ЕКОНОМІЧНОЇ ПОЛІТИКИ ЄС У СТВОРЕННІ ЄДИНОГО МІЖНАРОДНОГО ЦИФРОВОГО РИНКУ

Анотація

The article deals with topical issues related to the creation of a single international digital market. The conditions in which Ukraine's industrial complex will have to operate in the near future are influenced by globalization. The European Union (EU) actively supports and develops the digital economy as a basis for the development of all sectors of the regional economy. The EU's economic policy promotes the digitalization of societies in the EU member states and aims to facilitate the development of a single digital market and the eventual creation of the EU Digital Union. The creation of a single digital market is one of the main prospects and challenges for the European Union. Digitalization has created a world without borders, and its implementation requires a new form of governance based on its specific characteristics. This process requires addressing a number of practical and political issues in the economic and trade relations of the international community.The most influential factors in these processes are digital transformation, the pandemic, and military conflicts. The article provides brief information on the essence of these processes. The European Commission, the British Computer Society, the European Parliament, the US Intelligence Community, the US Department of Broadband and Digital Economy (DBCDE), McKinsey and Deloitte, and others have their own interpretations of the digital economy. Domestic scholars have paid some attention to this term and offered their own interpretations. A growing amount of data is constantly being generated, which has led to the need to create completely new means and levels of value. This fundamental transformation is caused by the industrial revolution. In its policy recommendations, the EU has emphasized the need for Europe to lead the transition to a healthy planet and a new digital world.   This requires that every citizen, every worker, every businessperson has a fair chance, wherever they live, to reap the benefits of our increasingly digitized society. Digital solutions, such as communication systems, artificial intelligence, or quantum technologies, can enrich our lives in many ways, although the benefits of digital technologies do not come without risks and costs.It is noted that digitalization is carried out within the framework of economic policy, which, in the EU, is aimed at creating a single international digital market. The characteristic features of this process are presented.

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