DIGITALIZATION AS A CATALYST OF CREATIVE ECONOMY AND INNOVATIVE DEVELOPMENT

Анотація

The article explores the role of digitalization as a key factor in the development of the creative economy and innovation processes in the current conditions of global transformations. It is substantiated that digital technologies form a new environment of economic activity, contributing to the transformation of traditional business models, the development of digital ecosystems and increasing the competitiveness of the economy. It is determined that the creative economy is based on intellectual capital, creative potential and innovations, which in the conditions of digitalization acquire new opportunities for generation, scaling and commercialization. The relationship between the creative economy and innovative development is revealed, which is synergistic in nature: creativity is a source of ideas, innovations ensure their practical implementation, and digitalization is a tool for their dissemination and scaling. It is proven that digital technologies, in particular artificial intelligence, big data, cloud services and platform solutions, play a decisive role in the formation of new markets and increasing the efficiency of economic processes. The current trends of digitalization in Ukraine are analyzed, in particular, the growth of the level of Internet penetration, the development of social platforms and e-commerce, which indicates the active formation of the digital environment. It is established that Ukraine demonstrates positive dynamics of digital transformation and is gradually approaching European indicators, digitalization is not only a technological process, but also a complex transformation of the economy, which creates the prerequisites for the development of the creative economy and innovative growth. At the same time, key development problems are identified, including the unevenness of the digital infrastructure, institutional barriers and the outflow of human capital. It is concluded that the further development of the creative economy requires a comprehensive state policy aimed at stimulating innovation, developing digital competencies and improving the regulatory environment.

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