THE ROLE OF DIGITAL TECHNOLOGIES IN STIMULATING ECONOMIC GROWTH IN UKRAINE: TRENDS, CHALLENGES AND OPPORTUNITIES

Анотація

In this article, we offer a detailed analysis of the existing relationship between the adoption of digital technologies and economic growth in Ukraine, identifying the specific challenges facing the domestic economy and the opportunities associated with their use in all spheres of society. First, we outline the dominant trends in the introduction and use of digital technologies in various sectors of the Ukrainian economy. We emphasize the rapid growth in the number of Internet and mobile users, the rise of e-commerce, the widespread integration of artificial intelligence and data analytics, and the transformative impact of digitalization on traditional sectors of the economy such as finance, healthcare, and education. In the following, we take a closer look at the challenges that hinder the effective implementation of digital technologies in the Ukrainian economy. They cover a range of issues, from imperfect infrastructure and geographical inequalities in Internet access to cybersecurity threats, the need for comprehensive legal frameworks to encourage the implementation and protection of digital initiatives, and the need to increase digital literacy among both the population and business entities to create a favorable environment for the digitalization of the economy. In addition, we describe the opportunities created by digital technologies to promote economic development in Ukraine. This includes how digital innovation ecosystems and startup incubators can boost entrepreneurship and drive technological progress. How increasing labor productivity and optimizing business processes through digitalization will open up new opportunities to improve production efficiency and strengthen competitive advantages. How the integration of e-commerce platforms can help Ukrainian businesses enter global markets and how democratizing access to digital services in important areas such as healthcare, education, and civic engagement can significantly improve the quality of life of Ukrainian citizens. We also analyze the catalytic impact of the COVID-19 pandemic on the trajectory of digitalization in Ukraine. We show how the needs of economic actors during the crisis have led to an unprecedented acceleration of digital transformation initiatives, stimulating the widespread adoption of remote work tools, the proliferation of online collaboration platforms, and the rapid digitization of business processes. At the same time, we also highlight the challenges faced by small and medium-sized enterprises in overcoming the complexities of digital transformation during the pandemic and emphasize the key role of the state in supporting and facilitating the adoption of digital technologies in emergency circumstances. To summarize, this study has comprehensively and thoroughly explored the multifaceted landscape of digital technologies in Ukraine, revealing their potential as a powerful driver of economic growth, as well as the complex challenges and promising opportunities that accompany their integration into the structure of Ukrainian society and economy. Keywords: digital technologies, economic growth, innovation, e-commerce, artificial intelligence, cybersecurity, global markets.

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