Digital transformation of business processes as a factor in the innovative development of enterprises

Анотація

The article examines theoretical approaches to understanding the digital transformation of business processes as a factor in the innovative development of enterprises. The managerial and technological dimensions of digital transformation are characterized, defining the shift in the architecture of business processes in terms of their automation, acceleration, and integration into a unified digital environment. It is established that the impact of digital changes on the innovative development of enterprises is realized through a system of interrelated mechanisms, whose combined effect creates qualitatively new conditions for innovative activity. It is substantiated that digital transformation cannot be reduced to the technological upgrading of individual operations but implies a comprehensive reconfiguration of the organizational, operational, and managerial processes of an enterprise. A conceptual model is developed that reflects the indirect nature of the relationship between the digital transformation of an enterprise and its innovative development. Research Methods. The study employs a set of general scientific and specific methods, including: analysis and synthesis – to generalize scientific approaches to the interpretation of digital transformation and its impact on the innovative development of enterprises; the systemic approach – to identify the relationships between the digital transformation of business processes and the innovative activity of enterprises; abstraction and generalization – to systematize the mechanisms through which digital changes influence innovative development; conceptual modelling – to construct a model reflecting the sequence and logic of the impact of digital resources on the innovative development of an enterprise through the transformation of business processes. Results. The essence of digital transformation as a systemic managerial phenomenon encompassing all levels of entrepreneurial activity is revealed. The mechanisms of its impact on the innovative development of enterprises are systematized. A conceptual model is proposed that may serve as a basis for diagnosing the state of digital transformation of enterprises and identifying priorities for managerial changes aimed at strengthening innovative potential.

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