DIGITAL TRANSFORMATION OF BUSINESS AND SOCIETY: THE ROLE OF DIGITAL SKILLS

Анотація

The article examines the essence of the digital economy and digital transformation of business and society. It is shown that the level of digital literacy of the population has a huge impact on the development of the digital economy and the growth of sales of digital services. The role of digital infrastructure in the development of digital literacy and integration of business into the digital environment is revealed. The article analyzes the main driving forces of the development of the digital economy in Ukraine, such as Internet penetration, its speed and coverage, access of enterprises and the population to the Internet. The indicators of the use of information and communication technologies at enterprises are considered. Their role in the efficiency of business activity is substantiated. The volume of sales of enterprises through online channels was analyzed. The functionality of websites as the main trade and image tool was considered. Features and activity of using content management and social media are revealed. The level of use of big data, artificial intelligence, and cloud computing is shown. The level of digital skills of enterprise personnel was analyzed, in particular, the use of skilled labor of ICT specialists and their provision. The role of a high level of digital skills of personnel in the growth of business efficiency and integration into the EU Digital Single Market is substantiated. The main initiatives of the EU, aimed at overcoming the digital gap in society and increasing the digital literacy of the population have been studied. The main goals of the EU in overcoming the digital divide and improving the digital skills of the population are named. The level of digital skills of Ukrainians is shown. The main strategic initiatives of Ukraine and digital projects of the Ministry of Digital Transformation to increase the level of digital literacy of the population are considered. It has been considered that the acceleration of the processes of digitization of the economy of Ukraine provides business with additional competitive advantages and opportunities. It has been proven that in order to achieve a synergistic effect from the processes of digital transformation of the state, business and society, a systematic increase in the level of digital literacy of the population and enterprise specialists is necessary.

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