Conceptual strategy for financial provision of digital transformation

Анотація

The article explores the conceptual principles of forming a strategy for financial provision of the digital transformation of the economy. The approach is based on which the financial provision of digital changes is considered as a holistic system of principles, priorities, tools and mechanisms aimed at the selection, distribution, integration and effective use of financial resources for the implementation of digital changes. It is argued that digital transformation cannot be financed according to a linear scheme, in which a separate source of financing is selected for each digital measure. This format does not take into account the different capital intensity of digital development areas, different payback periods, different levels of risk and different systemic effects. A matrix approach to building a strategy for financial provision of the digital transformation of the economy is substantiated. The matrix compares the areas of digital transformation and the instruments of their financial provision. According to the results of constructing the matrix, it was found that the development of digital infrastructure and cybersecurity and digital resilience have the highest integrated level of strategic support. Among the financial support instruments, strong positions are held by the enterprises' own resources, grant and international financing, as well as private capital for technologically complex and scalable digital solutions. The architecture of the conceptual strategy is revealed, which includes a strategic goal, strategic objectives, implementation principles, priority areas, instrumental component and implementation mechanisms. It is proved that a balanced scorecard can perform the function of an analytical and management tool for optimizing the financial support of digital changes. A matrix of financial indicators and strategic areas of digital transformation of an enterprise and a model for building a balanced scorecard for optimizing the financial support of digital changes are presented. The practical value of the article lies in the formation of an applied basis for building a strategy for financial support of the digital transformation of the economy at the macro, meso and micro levels.

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