INVESTMENT AND INNOVATION ACTIVITIES OF ENTERPRISES IN THE MODERN CONDITIONS: THEORETICAL APPROACH

Анотація

Background and Objective: Enterprises operate under increasing economic uncertainty, which affects the stability of investment processes and limits opportunities for innovation development. The purpose of this article is to conduct an in-depth study of the theoretical, methodological, and applied foundations of investment and innovation activities of enterprises under the current economic challenges, particularly during wartime and the post-crisis recovery of Ukraine’s economy. Study Design / Materials and Methods: The research is based on a systemic approach, which enables a comprehensive assessment of the interrelationship between investment processes, innovation mechanisms, and external factors. Dialectical and comparative methods are applied to examine the structure of investment flows, sources of financing, the level of innovation activity, and the influence of macroeconomic conditions. Results: The study identifies the main directions of investment and innovation activities of enterprises under martial law and highlights systemic and emerging threats to investment security. It demonstrates that effective investment and innovation activity during wartime requires the integration of financial support, scientific and technical potential, modern project management methods, and active adaptation to unstable conditions. Practical Implications: The obtained results can be used to optimize enterprise investment policies, improve project management efficiency, develop partnership strategies, and support the creation of a favorable regulatory and institutional environment for innovative business development. Conclusion and Summary: Comprehensive management of investment and innovation activities enhances enterprise resilience under crisis conditions, strengthens competitiveness, and prepares businesses for the recovery period.

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