СтаттяЗовнішня публікація🌐 Ukrainian14 квітня 2026 р.

MICRO- AND MACROECONOMIC ASPECTS OF BUSINESS ORGANIZATION IN THE CONTEXT OF THE MODERN SMART ECONOMY

Nataliia KholiavkoIvan OlyfirenkoORCID

Анотація

The article is devoted to the analysis of micro- and macroeconomic aspects of business organization in the context of the modern smart economy. The authors examine the transformation of economic systems under the influence of digitalization, the evolution of the concept of the “smart economy,” and its practical implementation in the form of platform-based models, data analytics, and network effects. In the context of Ukraine, the current state of business digitalization, existing institutional and infrastructural barriers, the uneven implementation of smart technologies, and the need to develop personnel competencies are analyzed. The conclusions emphasize the need for a comprehensive approach to the integration of smart technologies, interaction between micro- and macro-levels, and the development of regional clusters and innovation ecosystems as the basis for sustainable development.

Класифікація

Домен

Social Sciences

Галузь

Economics, Econometrics and FinanceBusiness, Management and Accounting

Підгалузь

General Economics, Econometrics and FinanceEconomics and EconometricsStrategy and Management

Тема

★Digital Transformation in Financial ServicesLabor Market and EducationDigital Economy and Transformation

Ідентифікатори

DOI: 10.32782/business-navigator.85-48

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