DIGITAL TRANSFORMATION IN THE CONDITIONS OF MODERN ECONOMIC DEVELOPMENT OF UKRAINE: FORECASTING AGENDA AND STRATEGIC PRIORITIES

Анотація

Digital transformation, as a fundamental process, encompasses not only technological aspects, but also requires a change in the management paradigm, organizational structures and approaches to doing business. The effectiveness of digital transformation largely depends on the organization's ability to adapt to new conditions and actively use data to make informed decisions. Therefore, the implementation of data management systems and analytical tools is critical for a successful digital transformation. An important component of digital transformation is also the development of digital skills and competencies of employees. In the context of Ukraine's integration into the European information space, digital transformation plays a key role in increasing the competitiveness of the Ukrainian economy. The implementation of European standards in the field of digital identification, e-commerce and cybersecurity is a necessary condition for successful integration and attracting investment. The development of the digital economy and the stimulation of innovative entrepreneurship are important factors of economic growth and improving the quality of life of the population. Currently, Ukraine is actively implementing state programs aimed at supporting digitalization. This includes the creation of electronic platforms for the provision of public services, the development of information and communication technology infrastructure, as well as the promotion of initiatives that support startups and innovations. Such measures not only contribute to attracting investment, but also increase the general standard of living of the population. However, the digital transformation in Ukraine faces certain challenges. Among them are the insufficient level of digital literacy of the population, the shortage of qualified specialists in the field of information technology, as well as cybersecurity issues that require urgent solutions. To overcome these challenges, it is necessary to implement a comprehensive approach that includes education, training and active involvement of international experience.

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