USING «ASOFT CRM» SOFTWARE TO OPTIMIZE BUSINESS PROCESSES

Анотація

This article reveals the importance of CRM-systems as a customer-oriented concept of doing business, the relevance of their implementation in order to standardize the work of staff with customers and automate production, marketing, sales and management operations. The functional capabilities of both CRM-systems as a whole for the company and for individual business processes, the effectiveness of which directly depends on the systematization and streamlining of the enterprise. The need for the implementation of CRM-systems in companies is objectively assessed, due to the provision of this type of systems to improve the quality of customer service, reduce labor costs for processing, analysis and adaptation of information. The need of Ukrainian enterprises in the implementation of CRM-systems as an innovative product that increases the competitiveness of modern enterprises is described. Based on the positive impact of CRM on the life of the organization in today's market, a list of opportunities for total control of the transaction with the client, on whose loyalty the success of any company depends. The article considers the CRM system as a factor in increasing the competitiveness of the organization. Emphasis is placed on the main tools of the CRM system, which allow to increase productivity and optimize the product portfolio of the enterprise. The efficiency and application of CRM-systems for business management, organization of business processes of economic entities are determined. The basic principles, conditions and features of effective implementation of CRM-systems are revealed. The CRM system as a type of software is the most relevant tool for working with clients and directly with databases, which fully corresponds to the modern need for innovation. The article gives the concept of CRM-system, describes its tasks and functions. The article considers modern CRM-systems (application software, customer relationship management system) as an innovative tool to increase the competitiveness of the organization. All the functionality of CRM-systems was also considered on a separate example of the application "ASOFT CRM".

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