Global Trends in the Development of Digital Ecosystems of Service Organizations

Анотація

The article is devoted to analyzing the transformation of service organizations in the context of the development of digital ecosystems and substantiating the impact of global trends on their architecture and role in the modern digital economy. The aim of the work is to systematize the key trends in the development of digital ecosystems of service organizations and to identify the mechanisms of their influence on the formation of platform models and the transformation of service companies. The methodological basis consists of theoretical generalization, systematization of scientific approaches, and comparative analysis of international practices. As a result, global trends in the development of digital ecosystems, such as platformization, hyper-automation, on-demand economy, XaaS models, and omnichannel approaches, have been systematized, and their integrated action as a coherent logic of the transformation of service organizations has been demonstrated. It has been shown that the combined impact of these trends shapes a platform architecture, activates the «data flywheel», stimulates the development of complementary services, and contributes to the transition to a super-app model. A comparative analysis of international ecosystems confirmed the universality of such patterns. The practical part demonstrates that Ukrainian companies adapt global approaches according to local conditions. Using the example of the digital ecosystem of LLC «UKLON UKRAINE», the implementation of the platform model, the use of data as a strategic resource, and the gradual development towards a super-app are shown. The research results can be used for further study of digital ecosystem management mechanisms, improvement of service companies’ development strategies, and enhancement of business model efficiency. Limitations are related to the dynamism of the digital environment and the need for further empirical refinement of the models. The social significance of the study is manifested in the impact of digital ecosystems on the quality of services, the development of digital infrastructure, and the transformation of the labor market. The originality of the work lies in the comprehensive combination of theoretical analysis and practical confirmation of the patterns of development of digital ecosystems in service organizations.

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