ОСНОВНІ ТЕНДЕНЦІЇ РИНКУ БАНКІВСЬКИХ ПОСЛУГ: КРЕДИТНИЙ ТА ДЕПОЗИТНИЙ АКЦЕНТ

Анотація

The article analyzes the current state of the banking system of Ukraine, defines the peculiarities of its functioning. It is determined that in recent years, in the conditions of structural reformation of the economy in the banking services market, there have been such tendencies as: rapid development of information, including banking, technologies that allow banks to expand the range of services and products they provide; restructuring of the financial and banking sectors, characterized by the emergence of new segments; increase of financial literacy of clients. The complex of measures aimed at maintaining the stable state of domestic financial and credit institutions, timely neutralization and preventing the development of destabiliz-ing tendencies is considered: providing assistance to enterprises in the search for opportunities to obtain loans for the for-mation and modernization of fixed assets; giving the state its financial and tax policies more liberal in relation to low-profit and loss-making enterprises; expanding the scope of credit to provide businesses with fixed and current assets; creation of an actively functioning system of state support of investment activity.

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