Інноваційні шляхи розвитку банківської системи
Анотація
In the article t he market of bank services of Ukraine is considered . The dynamics and market forecast are studied. Basic criteria which are followed by clients while choosing and trust ing to the bank , also essence and economic maintenance of innovations are analysed. The competition on the market of bank services is exposed . T he analysis of obtained data during carrying out marketing research is done . The appearance of new bank product will increase the amount of clients and credit brief-case of bank. As the new product is oriented on a student who represents a potential middle class in Ukraine, i .e. a bank receives a competitive advantage as compared to other banks on bringing potentially well-to-do clients in the future. Improvement of the quality of the bank services is the primary purpose of banks work during the increasing competition between banks in Ukraine.
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