СтаттяЗовнішня публікація🌐 Ukrainian1 січня 2025 р.

MANAGEMENT OF BUSINESS MODEL TRANSFORMATIONS OF ECONOMIC ENTITIES IN THE DIGITAL ECONOMY

І. О. HnatenkoORCIDOlga Orlova-KurilovaElvin Shahin Omarov

Анотація

The article explores modern approaches to the management of business model transformations of enterprises in the context of the digital economy. It is substantiated that digital transformation encompasses not only technological changes, but also profound transformations in strategy, culture, management, structure and interaction with partners. The key structural levels of transformations are identified, performance indicators, industry-specific implementation features and critical success factors are outlined. It is shown that systemic management of digital changes provides enterprises with adaptability, innovation and competitive advantages in a dynamic environment.

Класифікація

Домен

Social Sciences

Галузь

Economics, Econometrics and FinanceBusiness, Management and Accounting

Підгалузь

General Economics, Econometrics and FinanceEconomics and EconometricsStrategy and Management

Тема

★Digital Transformation in Financial ServicesLabor Market and EducationDigital Economy and Transformation

Ідентифікатори

DOI: 10.32752/1993-6788-2025-1-294-75-81

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