СтаттяЗовнішня публікація2 жовтня 2014 р.

Development direction substantiation of Ukrainian retail enterprices in crisis conditions

Євген Васильович КрикавськийНаталія КосарНаталія Євгенівна Кузьо

Анотація

The directions of intensive development of retail in Ukraine are discussed in the article. The tendencies of wholesale and retail trade in Ukraine through the analysis of trade turnover indices and specialization of retail network are investigated. The influence of various factors on the dynamics of the index of retail turnover in Ukraine, including the consumer price index and average wages, is determined using multivariable regressionThe structure of retail trade in Ukraine by organizational forms is analyzed. The existence of tendency to reduce the number of retail outlets with its consolidation is determined. It is identified that the main way of Ukrainian retailers is extensive way. Use of concepts of relationship marketing, logistics and category management is proposed for implement of intensive development of domestic retail intermediaries and increase their effectiveness .The importance of effective management by supply chain of retailers is grounded. The research results can be used by managers as major retailers and owners of small retail stores.

Класифікація

Домен

Social SciencesLife Sciences

Галузь

Economics, Econometrics and FinanceAgricultural and Biological Sciences

Підгалузь

Economics and EconometricsGeneral Economics, Econometrics and FinanceGeneral Agricultural and Biological Sciences

Тема

Labor Market and Education★Economic Issues in UkraineAgriculture Market Analysis Ukraine

Ідентифікатори

DOI: 10.15587/2312-8372.2014.28105

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