FORMATION OF ORGANIZATIONAL ECONOMIC MECHANISM OF MARKETING BASED PARTNERSHIP BETWEEN ENTERPRISES

Анотація

This paper aims at suggesting organizational economic mechanism of partnership between enterprises on marketing basis and reveals the purpose of its realization. It defines the essence of this mechanism, principles of development, as well as the main purposes of formation. The main arguments are proposed for benefits of formation of the mechanism on meat processing enterprises in the cooperation process with other market participants. The analysis of the reasons of low level of partnership between meat processing enterprises was conducted and ways to eliminate the defects are proposed. The model of organizational economic mechanism of marketing based partnership between enterprises was formed in a six-dimensional chart, which characterizes the difficulty and versatility of relations as well as the necessity of the system approach. It is determined that the significance of organizational economic marketing mechanism of partnership implementation is a requirement for the success of each economic participant’s strategic efforts. Keywords: organizational economic mechanism, marketing, partnership, enterprise DOI: 10.15276/mdt.2.1.2018.7 Ansoff, I. (1989). Stratehycheskoe upravlenye [Strategic Management]. (L. Evenco, Trans). Moscow: Economics [in Russian]. Bohynia, D.P., Kulykov T.H., & Shamota V.M. (2001). Sotsialno-ekonomichnyi mekhanizm rehuliuvannia rynku pratsi ta zarobitnoi platy [Socio-economic mechanism of regulation of the labor market and wages]. Kyiv: Institute of Economics of the National Academy of Sciences of Ukraine [in Ukrainian]. Butenko, N.V. (2015). Orhanizatsiino-ekonomichnyi mekhanizm upravlinnia partnersko-korporatyvnymy vidnosynamy [Organizational economic mechanism of partner-corporate relations]. Business Inform, 5, 248–254 [in Ukrainian]. Getman, O.O. (2011). Orhanizatsiino-ekonomichnyi mekhanizm pidvyshchennia konkurentospromozhnosti pidpryiemstva na zasadakh marketynhu [Organizational-economic mechanism for increasing the competitiveness of the enterprise on the basis of marketing] Dnipropetrovsk: DDFA [in Ukrainian]. Illiashenko, S.M., & Ovcharenko, M.I. (2013). Zasady orhanizatsiino-ekonomichnoho mekhanizmu upravlinnia rozvytkom korporatyvnoi kultury promyslovoho pidpryiemstva [Principles of the organizational economic mechanism for managing the development of corporate culture of an industrial enterprise]. Efektyvna ekonomika – Effective economy, 9. Retrieved from: http: //www. economy.nayka.com.ua/?op=1&z=2315 [in Ukrainian]. Kozachenko, G.V. (2003). Orhanizatsiino-ekonomichnyi mekhanizm yak instrument upravlinnia pidpryiemstvom [Organizational economic mechanism as an enterprise management tool]. Ekonomika. Menedzhment. Pidpryiemstvo – Economics. Management. Enterprise, 11. 27–38 [in Ukrainian]. Kolotova, N.B. (2015). Pryntsypy marketynhu vidnosyn innovatsiinykh proektiv mashynobudivnykh pidpryiemstv [Principles of marketing of relations of innovation projects of machine-building enterprises]. Ekonomichnyi analiz - Economic analysis, Vol. 21, 2, 115–121 [in Ukrainian]. Kutsenko, A.V. (2008). Orhanizatsiino-ekonomichnyi mekhanizm upravlinnia efektyvnistiu diialnosti pidpryiemstv spozhyvchoi kooperatsii Ukrainy [Organizational economic mechanism for managing the efficiency of the enterprises of consumer cooperatives in Ukraine] Poltava: RVV PUSKU [in Ukrainian]. Lysenko, Yu.O., & Yegorov P. (1997). Orhanizatsiino-ekonomichnyi mekhanizm upravlinnia pidpryiemstvom [Organizational economic mechanism of enterprise management]. Ekonomika Ukrainy - Economy of Ukraine, 1, 86–87 [in Ukrainian]. Parkhomets, M.K., & Hudak V.V. (2014). Orhanizatsiino-ekonomichnyi mekhanizm zabezpechennia dokhidnosti silskohospodarskykh pidpryiemstv: teoriia, metodyka, praktyka [Organizational economic mechanism for providing profitability of agricultural enterprises: theory, methodology, practice]. Ternopil: TNEU [in Ukrainian]. Pavlenko, A.F., Voichak, A.V., Kardash, V.Ya., & Pylypchuk V.P. (2005). Teoriia i praktyka marketynhu v Ukraini [Theory and practice of marketing in Ukraine] Kyiv: KNEU [in Ukrainian].

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