DYNAMIC MODEL OF A SOCIALLY RESPONSIBLE ENTERPRISE POTENTIAL

Анотація

Introduction. Socially responsible measures, which are implemented by the enterprise, launch a complex chain of cause and effect links in the resource system of the enterprise. Therefore, to analyse the impact of such measures on the dynamics of enterprise resources, as well as to address the task of assessing the potential of a socially responsible enterprise, it is necessary to use dynamic models that will describe the specified chain of causal relationships. Purpose. The article aims to construct a model of the dynamics of characteristics of the resources of a socially responsible enterprise in the form of a system of differential equations, as well as to determine the possibility of using such a model for solving the task of assessing the potential of the enterprise. Result. In order to achieve this goal, a system of differential equations is developed. This system describes the dynamics of the characteristics of the resources of an environmentally responsible enterprise, which carries out projects to improve the ecological characteristics of its products and processes. An important feature of the proposed model is that it takes into account the causal chain of the impact of environmental measures on the dynamics of enterprise resources. On the one hand, environmental projects divert funds from projects to increase production capacity. On the other hand, due to the ecological responsibility of consumers, environmental projects positively influence the amount of specific profit per unit of production of the enterprise. Conclusions. The implementation of the proposed model for various variants of the values of controlled parameters allows us to find the set of Pareto-optimal values of the vector of the result indicators of the enterprise's activity. This set is a result of the evaluation of the potential of the analysed enterprise. The inclusion in the proposed model of the cause-effect chain of the impact of environmental measures on the dynamics of resources increases the accuracy of the assessment of the potential of a socially responsible enterprise.

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