ANALYSIS OF FOREIGN ECONOMIC ACTIVITY OF BARLINEK INVEST LTD.

Анотація

Increasing competition in foreign markets leads to a constant study of the marketing environment of the company, as it is a combination of factors that affect the marketing policy of the company, its current state and development. One of the most important directions of economic activity of a large enterprise is its output and consolidation in the foreign market. The most actual in our time is the issue of export of finished products at the most favorable terms, on which depends both the quantity of goods sold, and the price policy of the company as a whole. The work analyzes the foreign economic activity of Barlinek Invest Ltd. within the framework of woodworking and parquet boards production. The research was conducted on the basis of the accounting documentation of Barlinek Invest Ltd, which is a participant in the foreign market activity in many leading countries of the world. For the analysis, the activity of the company was used during 2013-2017. The target consumers of the products of the company are construction companies engaged in construction and repair works and interior design in residential buildings. An enterprise does not use intermediary services when supplying products to consumers. Due to this, representatives of companies can directly communicate with their customers and respond to their demands and wishes. The analysis of the reporting documentation reflected the current state of the company in the foreign market. This made it possible to find ways to increase the efficiency of foreign economic activity of Barlinek Investment LLC. We have developed a plan for the economic development of Barlinek Invest LLC in the foreign economic market. This plan consists of a list of the main activities that will improve the company's economic performance. In the study, these measures were analyzed and made forecasts of the results of their implementation. Based on these forecasts, we have constructed graphs that demonstrate the dynamics of changes in the main economic indicators of the company. The results of the evaluation of the effectiveness of the proposed measures have shown that they can be implemented in the conditions of real market activity LLC Barlinek Invest.

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