METHODOLOGICAL TOOLKIT FOR OPTIMIZING STRATEGIC DECISIONS IN CONSTRUCTION DEVELOPMENT CONSIDERING ESG IMPERATIVES AND OMNI-RESILIENCE

Анотація

The article addresses the critical need to optimize strategic decisions in construction development under conditions of extreme uncertainty, including climatic, security, institutional, and financial shocks. It argues that the traditional financial-market logic, focused primarily on market liquidity and short-term profit margins, is no longer sufficient to ensure project viability. The study identifies a theoretical and practical gap in integrating Environmental, Social, and Governance (ESG) imperatives alongside the emerging concept of "omni-resilience" into the core of the strategic management process, rather than treating them as external constraints or optional marketing tools. The main objective is to develop a comprehensive methodological toolkit for selecting, ranking, and adaptively adjusting development strategies. The proposed architecture consists of six interconnected modules: context diagnostics, ESG and omni-resilience criteria decomposition, multi-criteria weighting and ranking (utilizing AHP, TOPSIS, DEMATEL, PROMETHEE), scenario-option testing, digital integration during implementation (BIM, Decision Support Systems), and adaptive review driven by environmental triggers. A key innovation is the formulation of the integral developer’s strategic decision score (ISDD), which evaluates alternatives by aggregating normalized criteria scores while explicitly incorporating an aggregated risk penalty and a flexibility premium. The research demonstrates that omni-resilience requires a developer to act as an "ecosystem architect," enabling transformational adaptation rather than merely returning to a pre-crisis state. The practical significance of the developed toolkit is profoundly relevant to the post-war reconstruction of Ukraine. It provides a structured approach to prioritizing projects based not only on economic return but also on territorial security, energy autonomy, social inclusivity, and carbon footprint reduction. Ultimately, the framework facilitates a strategic transition for construction companies from traditional short-term builders to long-term integrators of sustainable territorial value, ensuring robust operational viability and compliance with international green finance standards.

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