The model of innovative strategy for the insurance company investment activity

Анотація

Purpose and subject of research The specifics of investing activity of insurance companies inUkraineare investigated. The innovative model of strategic management for insurance company investing activity is proposed. Research methodology A theoretical framework is based on methods of system analysis in management of the insurance company development, innovative control methods in enterprise financial management, modern methods of economic cybernetics. Value results The proposed theoretical approach is used to improve the management system of financial services enterprise through the introduction of innovative methods of financial investments control. The present study provides a starting-point for further research and development of practical skills of innovative control methods for the insurance company. Conclusions The result of the study is the author's model of the innovation strategy for the insurance company investment activity. The model considers the investment risk, modern trends in the financial markets and the insurance market inUkraine. The proposed approach allows increasing the efficiency and competitiveness of the insurance company activity. Key words: innovative strategy, company investment activity, model of the innovation strategy, investment risk, modern trends.

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