INNOVATIVE TOOLS FOR ASSESSING THE STRATEGIC MANAGEMENT EFFECTIVENESS OF CURRENT ASSETS OF TRADE ENTERPRISES

Анотація

Strategic management is one of the most effective modern tools that allows taking into account, in addition to long-term planning methods, a set of possibilities for their adaptation to external business conditions by adjusting the reserves for the formation and use of current assets of a trade enterprise. The variety of strategic management tools allows applying them to different areas of management, types of enterprises and their elements. However, so far, the management of current assets of domestic enterprises has been limited exclusively to current management, which carried out using traditional methods. The purpose of the paper is to demonstrate the theoretical and methodological foundations of current assets management based on developing methodological provisions and practical recommendations for the implementation of strategic management of current assets as an element of the overall strategy of trade enterprise. Methodology based on general research methods of analysis and synthesis, induction and deduction, observation and abstraction, which used to systematize achievements in the theory and practice of strategic management of current assets as an element of the overall strategy of trade enterprise. Results of the survey showed that the expediency of calculating the synergistic effect of the return on current assets as one of the most significant indicators of assessing the efficiency of their use in the process of strategic management substantiated. Practical implications. The substantiation of the main provisions, methods, recommendations and tools for the application of strategic management of current assets at trade enterprises, which will ensure the increase in the effectiveness of their use and can be applied in practical activities. Value/originality. The system of indicators for evaluating the efficiency and effectiveness of the strategic management of the current assets of a trade enterprise, which includes the main and auxiliary indicators and the indicators proposed by the author. The structural and logical sequence of evaluating the effectiveness of the strategy of managing the current assets of trade enterprises, which will allow improving the evaluation process and orient it to determining the degree of achievement of target levels of performance indicators.

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