OPTIMIZATION OF BUSINESS PROCESSES IN THE TRADING ENTERPRISES

Анотація

. The article is devoted to the essence of business processes and modern approaches to their organization in retail enterprises, along with a critical analysis of academic interpretations of the term “business process.” It is established that the efficiency of retail enterprises largely depends on the level of organization of their operational processes, particularly in logistics, customer service, and supply chain management. Special attention is given to the practical aspects of improving core business processes, as well as to the integration of modern technologies into these processes. The study reveals significant potential to enhance efficiency through the automation and digitalization of key stages of retail operations. Several specific proposals are presented, including: optimization of the supply system based on long-term contracts with manufacturers, which helps reduce logistics costs and improve product assortment stability; enhancement of service culture through staff training, the implementation of navigation solutions, and improved customer service interactions; and intensified communication with the target audience through the integration of modern digital technologies such as online consultations, electronic ordering systems, and feedback mechanisms. The article emphasizes the feasibility of implementing an integrated logistics system with automated functions for inventory control, payment processing, and pricing, which can reduce management costs and improve operational accuracy. A business process for implementing interactive navigation terminals in retail enterprises is proposed. The need to improve the retail environment is substantiated by introducing innovative navigation terminals that enhance customer convenience and help create a more favorable consumer experience. The proposed measures aim to improve the operational efficiency, competitiveness, and market adaptability of retail enterprises while ensuring their responsiveness to the constantly changing economic environment and evolving consumer needs. Keywords : business processes, trade, trading enterprise retail chains або trading networks, optimization.

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