FORMATION OF HUMAN POTENTIAL OF THE UKRAINIAN BLACK SEA BUSINESS IN THE CONTEXT OF RECRUITMENT

Анотація

The article analyzes the state of employment in the Black Sea economic region of Ukraine. It is established that the staff shortage, massive departure of workers to safer areas or outside the country, and the announced general mobilisation from the first days of the war have led to a general shortage of personnel of various specialties and professions in the southern regions, in particular in the Black Sea region of Ukraine. The problems of personnel selection in the Black Sea Economic Region of Ukraine were identified, in particular, such as the existence of a dangerous situation in the country, the emigration of the talents of highly qualified specialists abroad, the complication of the psychological state of employees, a change in priorities and strategies in the recruitment of personnel, limited budgets or the lack of necessary resources, inconsistency of personnel qualifications and job requirements, unclear understanding of job duties and required skills, periodic job changes by candidates, use of inefficient methods of finding employees, lack of use of new technologies, imperfection of the selection process, length of the recruitment process, lack of feedback, lack of time to study all resumes and conducting multiple interviews, underestimation of Employer Branding, soft skills, diversity and inclusion, lack of staff adaptation programs, increased competition, lack of objectivity when evaluating candidates. Guidelines for improving the process of selection and formation of human potential for businesses in the Black Sea region of Ukraine are given: retraining and upgrading the skills of existing employees, creating a safe environment, creating incentive, support and encouragement programs for employees, developing remote work programs, developing flexible hiring strategies, optimizing evaluation processes candidates, creating an attractive working environment, partnership with universities and educational institutions, cooperation with recruiting agencies, offering flexible working conditions, using online platforms for job search, providing psychological support, emphasizing stability and development opportunities at the enterprise, cooperation with state and international organisations, using solutions based on artificial intelligence to automate tasks, create an inclusive work culture, and build a strong brand of the organisation.

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