GAMIFICATION AS AN INNOVATIVE APPROACH TO TRAINING AND DEVELOPMENT OF ENTERPRISE

Анотація

The article examines modern aspects of the use innovative technologies for training and development of company employees. The article considers the concept of gamification and game elements used in business activities, their impact on the workforce and consumers, methods of introducing game elements into the work process of an employee using innovative technologies. The author analyzes statistical data about the introduction of gamification into the workflow of more than 2,000 global companies, namely, the impact on employee productivity, engagement and concentration of their work, staff motivation, company profitability, the cost of gamification in the global market, development trends, and identifies the advantages and problems associated with the introduction of the game elements approach into business processes. The introduction of gaming elements in the activities of HR services can have a significant impact on the efficiency of recruitment, selection, and evaluation of employees. Examples of the use of nonconventional gaming products in solving team issues in the context of the 2019 coronavirus pandemic, when remote work has become an integral part of the present, are given. The application of VR and AR technologies to optimize workflow in business is considered, their advantages, disadvantages and risks are identified. Examples of well-known companies that have implemented and directly use VR headsets in business, as well as apply AR technologies in the daily routine of not only employees but also ordinary consumers are considered. The relevance of using a gamification approach in the process of training, development, adaptation, and motivation of personnel is determined. The result of this study is to draw attention to the introduction of game elements in the work of HR services of enterprises, in the labor process of production or in the final product, etc. Accordingly, the use of such approaches to the implementation of gaming innovative technologies, such as augmented and virtual reality, which are widespread abroad, will allow domestic companies to increase their financial performance, efficiency, and employee satisfaction.

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