PERSPECTIVES OF DIVERSIFICATION IN THE PRESENT STAGE OF THE ECONOMIC DEVELOPMENT

Анотація

One of most often applied strategies of development of activities of entity – diversification is considered in article The benefits and shortcomings of such strategy of diversification as diversification in untied industries, recovery, economy, portfolio restructuring, etc. were studied  in work.  The strategy of multinational diversification allowing companies, especially noted being coordinated to invest in developments which are carried out at international level and to get considerable benefits in conditions of global competition. Strategies of diversification aren’t mutually exclusive and can be used in combination depending on individual characteristics of company for strengthening of its competitive line items, to form a basis of development of its innovative activities. The important component of management by diversification of innovative company – analysis between a current status of company and its strategic plans on development, received name gap analysis, or the analysis of gaps by means of which methods company is capable to organize search of ways for achievement of effective objectives and to determine required resources and approaches is revealed. Various aspects of this strategy, and also its practical application in economic activity – in form of creation of diversified companies – conglomerates were determined. In article positive and negative sides of carrying out diversification of business within one company are provided. The author allocated main directions of carrying out successful diversification. This would reduce financial losses from reorientation, and also an exit to new markets and activities segments. Also statistical data on a financial condition of largest world conglomerates, as example of efficiency of carrying out diversification were provided

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