ANALYSIS OF COMPETITIVENESS OF INDUSTRIAL ENTERPRISES OF ZAPORIZHZHIA DISTRICT OF ZAPORIZHZHIA REGION

Анотація

This article analyses of the competitiveness of industrial enterprises of the Zaporizhzhia district of the Zaporizhzhia region. The results of the research identify unique features that led to the effective functioning and development of industrial enterprises in the Zaporizhzhia district of the Zaporizhzhia region. These features are many-sided and fairly complex, and are closely connected with the general development of industrial production, adaptation of enterprises to the market environment and the necessity of increase competitiveness of products, enterprises, industry in general. In the article, the process of development of competition relations in this sphere and the problem of increasing competitiveness of products of industrial enterprises are examined as pre-conditions of achieving strategic aims of enterprise development. It is reasonable that one of the effective methodical instruments of stimulation of organizational, economic, technological and technical factors to increase enterprise competitiveness in the Zaporizhzhia district is adopting the logistic approach in modern terms. Attention is accented on the need of continual planning and modifying the competitiveness control system on the basis of logistic principles that have a two-tier structure. Therefore, effective activity of industrial enterprises in a competition environment means that their production as well as marketing strategy must correspond to the consumer demand as much as possible and provide maximal recoupment of both capital and the capital goods. A conclusion is made that competitiveness is a crucial condition of economic survival for an industrial enterprise, and should be the object of permanent attention and the goal of effective management. The study also points out a series of strategic priorities for developing a control system of competitiveness for industrial enterprises. In addition, a chart of the model for increasing competitiveness of industrial enterprises based on the logistic approach is provided. Thus, the aforementioned problems together with the urgent need of focusing on the strategic level of developing tools to increase competitiveness of industrial enterprises on the basis of the logistic approach, define a need for this article.

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