FINTECH IN INFORMATION AND ANALYTICAL SUPPORT OF DECISION-MAKING OF FINANCIAL INSTITUTIONS

Анотація

FinTech today is the main source of information for making management decisions by financial institutions. With the help of modern computer technologies, in particular, business intelligence tools, artificial intelligence, big data processing, cloud storage and machine learning, financial companies analyze large amounts of financial information, historical and current data on the customer base, their preferences, develop scenarios and models of customer behavior, which helps to create new and improve the quality of existing financial products; based on the use of financial technologies, the systems of risk management, strategic planning and general management are improved, general trends in the development of market segments are identified, optimal algorithms for financial transactions are built, flexible and adaptive business models are created, the speed and quality of management decisions are accelerated by obtaining operational data in real time. The importance and prospects for the development of financial technologies are confirmed by significant investments in this sector of the financial market, which has significant potential and opportunities for application.

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