EVALUATION OF TOURISM DEVELOPMENT OF THE BLACK SEA REGION ON THE BASIC OF RESOURCE SAVING

Анотація

The article substantiates the feasibility of implementing the principle of resource efficiency as an innovative and alternative way of conducting tourism activities; the essence of the concept of resource saving in tourism as a set of organizational, technical, scientific, practical, commercial, marketing, product, environmental, informational and economic measures aimed at optimal use and economical involvement of various resources in economic activities the differences between traditional and resource-saving tourism are determined, socio-economic preconditions of necessity and expediency of implementation of resource-saving policy in tourism are established, directions (organizational, technical, scientific, practical, commercial, marketing, product, ecological, information and economic) and types are defined resource-saving measures, formed a program for the introduction of resource-saving technologies and measures in tourism, developed a scientific and methodological approach to assessing the feasibility and effectiveness of resource-saving measures in the tourism industry of the region, which includes the following stages: determining areas and types of resource-saving measures in tourism; formation of the program of introduction of resource-saving technologies and measures in tourist activity of the region; analysis of the possibility of implementing resource-saving measures and technologies in the tourism industry of the region, in the process of which the types of activities in tourism are determined, which we will evaluate and their corresponding indicators (tourism product production (state of stocks of tourist resources within the region; capital investments), provision of tourist services (costs of tourist legal organizations for the services of third parties; the cost of travel packages sold by travel agents by individual entrepreneurs; the utilization rate of tourist accommodation), consumption of tourist services (volume of waste; energy consumption; energy supply from renewable sources), management waste in the establishments of the tourism industry (volumes of recycled waste; volumes of recycled household waste; number of waste management facilities), innovations in tourism activities (number of new ones introduced into production technological processes of significantly improved low-waste, resource-saving technological processes; costs of innovation at the expense of own funds of enterprises); evaluating the effectiveness of tourism activities in the region; adjustment and regulation of program measures in case of inefficiency of the program of introduction of resource saving in the tourist branch of the region.

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