Institutional Background of Effective Strategies for Business Sustainability
Анотація
The chapter grounds theoretical and methodological baselines of effective strategy decision making of economic agents under the modern conditions of institutional turbulence. Strategies' subjectivity importance and institutional determination of its implementation have been proved. Institutional system, establishing the relations of trust, promotes the reduction of transaction costs, in particular – the costs of opportunistic behavior, and creates prerequisites for effective business communications. It has been proved that under the trends of institutional transformation, influenced by economic globalization and network economy spreading, the challenges to strategies' effectiveness can be cured at the basis of economic entities' network self-organization.
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