ПОРІВНЯЛЬНИЙ АНАЛІЗ РЕКЛАМОВАНОЇ І НЕ РЕКЛАМОВАНОЇ АНАЛОГІЧНОЇ ПРОДУКЦІЇ У ТЕЛЕЕФІРІ УКРАЇНИ НА ПРИКЛАДІ ДРОТАВЕРИНУ ТА НО-ШПИ. ЗАХОДИ НОРМАТИВНО-ДЕЛІКТНОГО ПРАВА ТА ВПЛИВУ НА НЕДОБРОСОВІСНУ ТЕЛЕРЕКЛАМУ ЛІКІВ
Анотація
There was experimentally proved that advertise d m edicines, which are analogical on t h e active ph ar maceutical ingredients, are 2-3 times more expensive than non-a dvertise d. The results of the comparative index of the prices are based on the example of Drotaverine (home-produced) and imported Drotaverine (Noshpa, France).
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