FORMATION OF INFORMATION COMMUNICATIONS IN THE TERMS OF DIGITALIZATION AND DIGITALIZATION

Анотація

Abstract. The article examines digital communications, which are undergoing significant changes in the process of digitalization of Ukraine's economy. It is established that in the digital economy the role and importance of communications will grow. However, digital technologies not only create new opportunities, but also create new threats: cyberattacks, loss of personal data, blurring of personal and professional activities, rapid burnout, loss of reputation and business due to misinformation, the spread of fakes and dipfakes. It is determined digital communications have their advantages and disadvantages, both oral and written. However, in the development of Internet technologies, the leaders of modern enterprises face the task of balancing all these types of communications: oral, written and digital. This necessitates the formation of a new, complex, information ecosystem that is able to operate in a dynamic, complex predictable environment. Perform analysis, management of big data. It is established that the COVID-19 pandemics has led to the emergence of new trends in the development of digital communications: the growing role and importance of cloud services to store information, ensure interaction, organize collaboration; internationalization of digital communications online; individualization of the production process; use of a combined personnel management model (online and offline); formation of digital literacy. These trends have established that in today's conditions to ensure sustainable organizational development can be achieved through the introduction of unified communications in the communication policy of the enterprise. It is the communication policy in the context of digitalization processes that need to be restructured and taking into account all trends in the development of digital communications. Because in the development of the digital economy there is information overload (a large number of devices and "storage") and technological limitations (autonomous software applications, lack of integration of many software applications). New requirements to the technological component are formed: from the standpoint of the enterprise (security, reliability, availability, scale), from the standpoint of users (speed, flexibility, user-friendly interface, accessibility). As a result, there is a need to use modern unified communications, where the interaction will not depend on the operating system (Microsoft, Linux, Mac). Keywords: digital communication, oral communication, unified communications, cloud technologies, digital literacy.

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