Diagnosing the Competitive Profile of Air Carriers in the Global Market

Анотація

Introduction. The article analyzes the air transportation market, identifies the strategic positions of market participants, and examines key competitive advantages and vulnerabilities that serve as prerequisites for developing effective managerial decisions aimed at strengthening market positions, optimizing costs, and improving customer service. The study provides a diagnosis of the competitive profile of air carriers in the global market, including a systematic comparison of key parameters that determine each company’s position relative to its competitors. The purpose of the study is to conduct an analytical assessment of the competitive profile of the world’s leading air carriers, taking into account the structural specificities of the market, technological trends, and strategic development models in the aviation industry. Methodology. The article employs DEA and entropy-based methods. Mathematical modelling methods were applied to assess parameters such as environmental performance, operational flexibility, and cost-optimization capacity. Generalization and grouping methods were used to structure the study’s results. Graphic analysis techniques were employed to visually present the findings. Results. The entropy-based weight calculation showed that the most influential factor in achieving competitiveness in 2020–2024 is the block “Analytics and AI, Cybersecurity,” indicating the shift of the global air transportation market toward digital technologies, data processing, service personalization, and cyber protection as key determinants of success. During the pandemic period, the “Safety and Health Protection” block held significant weight; however, by 2024, greater importance is attached to innovative transport solutions and the development of multimodal networks. The least significant factors throughout the analyzed period were “Financial Security” and “Cost Optimization,” due to limited variation among companies: most air carriers adhere to similar standards of cost control and financial stability, making these factors less effective as competitive differentiators. The results demonstrate that competitiveness in the global aviation industry is no longer defined by traditional financial-operational indicators but is increasingly shaped by technological, digital, and network-based factors that exhibit higher sensitivity to changes in the global environment.

Класифікація

Ідентифікатори

Схожі роботи