COMPETITION ADVOCACY: ESSENCE AND FEATURES OF MOTIVATION

Анотація

The article describes advocating competition as a component of competition policy, implemented antitrust agencies. Investigated the subjective and object composition advocacy. It is established that there is a need to expand the subject composition of competition advocacy, the coordination of which should be carried out by the main subject of competition advocacy – the Antimonopoly Committee of Ukraine. Thus, the Ministry of Education and Science of Ukraine, the Ministry of Culture and Information Policy of Ukraine, local governments, and the Ministry of Economy of Ukraine have been singled out as secondary subjects of competition advocacy. The effectiveness of competition advocacy will be enhanced in the case of reaching the majority of society, which is possible due to the introduction into the educational process of adapted academic disciplines, in particular – for technical specialties – "Fundamentals of Competitive Culture"; for economic specialties (for example, management and administration, social and behavioral sciences) – "Management of competitive relations"; for specialties in law, journalism, public administration and administration, international relations – "Competition and Competition Policy". It is established that in Lviv and Volyn regions for 2016–2019, the consequences of the implementation of competition advocacy in terms of appeals of legal entities/individuals on violations of competition law may indicate a decrease in the number of violations and a decrease in the activity of individuals and legal entities to apply to antitrust. Also found that the Antimonopoly Committee of Ukraine for 2016–2020 years as methods of competition advocacy permanently used provide comments and suggestions to amend the regulations and cooperation with the media. Determined that it is appropriate to motivate the participants to the competitive relationship competitive behavior based on the positive effects of competition for each category of market relations – consumers, business, and government circles. Society is the an essential element that could promote competition.

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