ANTI-CRISIS BUSINESS MANAGEMENT AS AN URGENT TOOL FOR SURVIVAL IN DIFFICULT ECONOMIC CONDITIONS

Анотація

The section is devoted to the scientific and applied substantiation of the need to use urgent tools for crisis management at the enterprises of hotel and restaurant business in difficult economic conditions of functioning. The article actualises and determines the need for further theoretical and applied research on the challenges of globalisation of socio-economic processes due to the change of worlds, paradigms, concepts, methods of management of modern business. The modern principles of development of the hotel and restaurant business are specified. Compliance with the principles and goals of sustainable development declared by the UN Global Compact in Ukraine is substantiated. The possibilities of adapting the provisions of crisis management in the new BANI-world, which replaced the VUCA-world, are considered. The new reality requires new mechanisms and conditions for the existence of the hotel and restaurant business. The existing system of crisis management is analysed and the necessary changes to overcome unforeseen crisis situations objectively caused by years of pandemics and wars in the world and in Ukraine are outlined. The article provides an expert assessment of the state of problems and trends in the preservation, restoration and development of the hotel and restaurant business on the basis of new technological solutions related to the processes of business process technology and the use of AI. At the scientific and applied level, the article considers the use of a system of urgent actions (tools) in modern management practice, which will enhance the efficiency of business processes in difficult economic conditions and minimise the risks of bankruptcy. The author substantiates the particular relevance of changes in business models, taking into account the existing development paradigms in the BANI world and the use of urgent tools necessary in crisis economic conditions to overcome unforeseen crisis situations.

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