Financial Market as a Potential for Investment Revitalization of Ukraine’s Economy

Анотація

The article is aimed at: scientific substantiation for the theoretical provisions regarding the financial market and financial services; characterization of features of the marketing activities of this market; analysis of the status and tendencies, forecasting of certain types of the financial services market in Ukraine as a potential for investment revitalization of the economy. The theoretical provisions on the essence of the terms of «financial market» and «financial service» are generalized. The structure of Ukraine’s financial system and institutional units of the financial market are considered. The current status and the type structure of the professional participants in financial market and the providers of financial services in Ukraine are examined. Approaches to the perception of financial services as a product, as a property, and as a commodity are covered; their differences from financial operations are provided; peculiarities of marketing functioning in the financial services market are displayed. An analysis of the volume of financial services provided is carried out in quantitative and value terms; structural shifts in providing services, the dynamics of leasing volumes, factoring and property management operations are characterized. A segment of the stock market is analyzed, namely: structural shifts in the number of professional stock market participants over seven years, has been analyzed; dynamics of trading volumes in the securities market; major players and the impact of securities trading volumes on the size of the country’s GDP. On the basis of special software, predictive models of leasing, factoring operations and asset management operations by the quarters of the year (with the auto-regression value comprising 3 periods) are developed; using the GAP analysis, gaps in pessimistic and optimistic forecasts are identified.

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