AI TRANSFORMATION STRATEGIES IN IT BUSINESS

Анотація

The article investigates and analyzes strategic approaches to implementing artificial intelligence (AI) technologies into the management system of a modern enterprise. The modern concepts of digital transformation, resource-oriented approach and innovation-investment component of the development of organizations in the IT sector are analyzed. Key organizational, technological, personnel and regulatory factors that affect the effectiveness of AI strategy are identified. Strategic vectors for implementing AI into the activities of foreign enterprises are proposed, taking into account their level of organizational maturity, the specifics of the Ukrainian IT market and the conditions of the military economy, which have become a catalyst for the integration of new technologies. System integration of AI leads to the emergence of a special role of AI as a team player. The share of the role of AI as a team member increases hyperbolically with the penetration of AI into key business processes, which, on the one hand, creates long-term competitive advantages and at the same time, leads to the emergence of a large number of risks, in particular, the complete replacement of humans by AI in teamwork. The results of the study emphasize that the systemic integration of AI technologies opens up new opportunities and competitive advantages, but requires innovative business awareness of organizational changes and a clear vision of integrating AI technologies into the enterprise development strategy

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