MONITORING THE STATUS AND PROSPECTS FOR DEVELOPMENT OF EXPORT POTENTIAL OF THE DAIRY INDUSTRY OF UKRAINE

Анотація

The paper is devoted to the actual issue concerning the export potential of the dairy industry of Ukraine.The concept of "export potential" is considered.The export potential of the food industry of Ukraine is found to be one of the important directions of development of export possibilities of the national economy.This paper investigates the dairy industry of Ukraine.It is decided to redirect their export potential towards the European market.The state of the dairy market of our country is investigated, namely the reasons for the termination of inefficient enterprises activity are presented.The approaches of different scientists concerning definition of category "export potential", as well as methods for its estimation are analyzed.The export activity of Ukraine is analyzed, new and potential markets of products are analyzed.Ukraine's commercial dairy industry is beginning to recover from a sharp decline during recent years, producing higher quality milk and tapping into new foreign markets.There were found out both the most promising and appropriate products which Ukrainian enterprises can present to Europe.The main reasons that hinder Ukraine's exit to international markets are investigated.The volumes of export and import of dairy products in Ukraine are analyzed.The geographical structure of exports and imports is considered.The main countries that export their dairy products to Ukraine were identified.And also the main problem of development of dairy products is determined.The main directions concerning increase of effective realization of export potential of our country are offered.As a result of the study, the growth of the export potential of food is stated to be a determining factor in the development of foreign trade relations, an important link in the foreign trade exchange.

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