SPECIFIC FEATURES OF MOTIVATIONAL ASPECTS AND HUMAN RESOURCE POTENTIAL OF AN ENTERPRISE

Анотація

Human capital is crucial to the success of Ukrainian enterprises in the current challenging environment. Having qualified and motivated specialists is the foundation without which it is impossible to achieve strategic goals. Therefore, effective staff motivation is not just a desirable option, but a vital necessity. Managers who understand the driving forces behind their employees can create conditions for their maximum performance. Modern HR practices, including coaching and onboarding new employees, play a key role in supporting and developing human capital. Providing enterprises with qualified personnel is a priority, as effective personnel management allows for cost optimisation, increased labour productivity, and reduced staff turnover. The process of improving staffing at enterprises and managing staff motivation at the municipal enterprise "MUNICIPAL SECURITY" was studied, and ways to improve them were sought, namely: the essence of the concept of staffing in the security sector was defined; an organisational and economic characterisation of the enterprise was carried out; an analysis of the current state of employee motivation and incentives was carried out; personnel assessment was carried out; recommendations were made to improve the personnel stability of the enterprise; means of motivating personnel at the enterprise were substantiated; coaching and onboarding were proposed to support the stability and development of the personnel of the Municipal Security municipal enterprise.

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