Influence of the Commercialization of Innovations on Leadership Positions of the Agro-Industrial Sector

Анотація

In the current highly competitive, dynamic and volatile context, an agro-industrial sector is able to operate successfully in the market and take leadership positions, to a large extent, due to the development and commercialization of innovations. The purpose of the article is to study the scientific and applied principles of the development of commercialization of innovations in the agro-industrial sector in Ukraine as a direction of support of its leadership positions in the world market of agro-industrial products. As a result of theoretical generalization and comparison of the views of leading scientists, the author`s approach to the determination of the essence of commercialization of innovations has been substantiated. By means of system analysis, the current situation of innovation activity in the agro-industrial sector and the current important tasks that are necessary to ensure the process of commercialization of innovations have been analyzed. On the basis of the use of strategic and structural-functional analysis methods, the forms and methods for the commercialization of innovations in the agro-industrial sector have been identified. The polycriterial model of the selection of the most optimal forms and methods of the commercialization of innovations in the agro-industrial sector have been developed, which is based on a number of criteria, such as: level of resource support; expected efficiency from the implementation of innovations; maintenance of control and responsibility center within the enterprise; availability of a professional outsourcing enterprise in the market that meets the requirements of the manufacturer of innovative products; availability of the center of responsibility; pooling of resources; focus on expanding market share; possibility of provision of consulting services; maintenance of the trademark. The necessity of improvement of the infrastructure of the scientific and educational sphere for the commercialization of innovations in the agroindustrial sector has been substantiated.

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