Strategy and Tactics of Agro-Industrial Corporation’s Investment Potential Formation

Анотація

The article is devoted to the issues of strategy and tactics of investment potential formation in the process of managing the formation of value chains of growing products within the framework of modern management concepts of agro-industrial corporations. The purpose of the publication is to develop information and analytical support of the processes of forming the material basis and conditions for the deployment of investment potential in the process of strategic and operational-tactical management of business processes and business functions of economical cultivation of products of agro-industrial corporations for real market needs. In the course of presenting the materials of the study, the author's definition of the essence of the investment potential, methods of quantitative calculations of economic aggregates related to its formation is given, a comprehensive system of indicators is formed, the implementation of which contributes to the increase of investment potential, the framework requirements for the implementation of strategic and tactical management of it are formulated, quantitative dependencies are given that allow to identify the use of agro-industrial corporations of investment potential, consider the factors that contribute to its manifestation and strengthening. It is proved that investment potential means only the presence of opportunities, hidden ability, which can manifest itself only under certain conditions, is also under the influence of numerous amendments and factors of change. Alternatives to determining the investment potential are the calculation of the maximum possible amount of investment resources suitable for assimilation (cost-resource approach to establishing the investment capacity of corporate activities), the ability to attract funds for the implementation of the main and auxiliary business processes (situational entrepreneurial approach), the demand for resources to expand the scale of production (the need for investment expansion). The conducted research creates the basis for determining the drivers of increasing the indicators of activity of agricultural enterprises related to the conditions for the implementation of investment potential, establishing the specifics of the implementation of cash management procedures, monetization of the qualitative component of the investment potential in actually functioning funds of investment resources related to the achievement of strategic, tactical and operational goals of agro-industrial corporations

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